Just as Slow Food has arisen as an antidote to the prevailing fast-food model, Slow Tourism is a progressive genre of alternative tourism, a new and more leisurely way to enjoy the travel experience. It is an alternative to the hit-and-run type of holiday dominated by a fast and frenetic pace geared to visiting as many places as possible, just to be able to say "been there, done that".

On the contrary, real traveling is all about relaxing, exploring an area deeply, and savoring the journey. In other words, keeping it slow: taking just a few places and experiencing them in tranquillity. Slow Tourism encourages us to slacken our pace, reconsider our motivations (and itineraries), and embrace a “less is more” instead of a “faster is better” ethos. It emboldens us to pause. To think. To saunter not rush, and to enjoy the details instead of dashing past them in a blur.

Shaking off the shackles of time allows us to connect deeply with an area, to make contact with nature, to appreciate fresh local products, to engage with local communities and their culture, to embrace a different rhythm.

Slow Tourism, then, is defined by deep, authentic, inspiring experiences exploring a unique place and the peculiarities that hallmark it and the people who live there. No artifice. No haste. No being herded around.

It is a way of traveling that celebrates diversity, connects people, and brings back the joys of discovery, learning and sharing.

Slow Tourism is also eco-sustainable, in harmony with the environment, and ethically and socially fair. It cares about quality of life and creating opportunities for local communities.

Take back your time: take it slow!